Christoff Oosthuysen

Business Improver & Inspirational Entrepreneur

Christoff Oosthuysen

Listen to short interview with Christoff about him as “business improver” and “flow coach”.

Christoff says his life mission is to measurably contribute to the improvement in the quality of life of more than a million people.

After fifteen years in the fields of business development, he recently joined Flow Finders International, a business development and training organisation focussing on increasing ‘flow experiences’ in the workplace. Here he helps customers from corporates and small businesses to find meaning in their work so that they can achieve their personal goals, and contribute effectively to the goals of the businesses they work in.

In addition to his consulting and coaching work, Christoff contributes regular columns to publications such as Big News for the Business Owner, business advice on radio shows such as Point of View, and training at events such as the Flow Marketing Workshop for Entrepreneurs. He also lectures in social entrepreneurship and speaks on achieving business goals by finding flow.

As entrepreneur himself, Christoff was in 1996 a founding partner of BusinessOwner&Co, an enterprise development services firm. He developed the business as MD to the point of selling the media unit to the publishers of Business Day and Financial Mail in 2006.

Christoff is a keen contributor to the idea of “doing good” through business – which explains his motto: “Get & Give – Happily!” He is the inaugurator of the Enterprise Development Awards, with Anglo America’s Zimele programme as the first winner, and he is an active member of several international entrepreneurship and business development networks.

Christoff serves on the mentor and service provider panels of Business Partners, the Industrial Development Corporation, the National Empowerment Fund and the Small Enterprise Development Agency.

In addition to the experience he gained in the business development field, Christoff has twelve years experience in marketing and media production. He also published adult educational books and worked as programme director in the adult literacy field during the 1980s.

His practical experience is supported by the completion of various training courses and academic programmes such as the Associate Coaching and Strategic Management Certificates from the University of Cape Town’s Graduate School of Business. He is a University of Stellenbosch graduate with a BA Hons (Cum Laude) in the Sociology of Work.

Christoff lives with his wife, Christiana, and two children, Luleila and Jacques, in the shadow of Table Mountain in Cape Town – that is, if he has not escaped city life for a while with a trip into the majestic mountains of Southern Africa!