Flow Marketing provides a solution to those who are finding that traditional marketing no longer works in the radically transformed business landscape of today.
Marketing is no longer about finding your customers; it is about defining yourself and telling your authentic story, so your customers can find you.
In Flow Marketing:
- The starting point is the individual who attracts the customers he or she is meant to serve.
- The marketing cycle is continuous and follows the natural flow of ‘outbound’ activities (presenting the attraction of an individual or a business) followed by ‘inbound’ activities (consolidating relationships).
- The marketing activities are grouped within phases (described in the Flow Marketing System as ‘archetypes’), which are in harmonious balance when flow is achieved.
- The step-by-step framework is easy to use for entrepreneurs and employees alike, and guides them to increase their attraction with the people they are meant to serve.
- The marketing tactics are practical, allowing the individual to stay in his or her flow throughout the cycles.
"After attending Christoff Oosthuysen's webinar where he showed us how to use the Flow Probability Square, we got so much more clarity on what our sweat spot is. We found a balance between the opportunities we pursue and our internal capacity. As a result our conversion rate tripled!"
