The ABCD of Flow

Flow is achieved when your skills are stretched by the challenges of the activity. When we talk about applying the balance of skills and challenges to a business, it is clearer to use the terms ‘capacity’ (the ability of the business to deliver) and ‘opportunity’ (the possibility of solving a problem or meeting a need).

At Flow Finders International we explain the balance between the business’ capacity and opportunities as a straight-forward equation. We call this equation the ABCD of Flow in Business.

(B/D)  x   A   =   C2

The equation shows that you can find flow in business, when you optimise the benefit (B) you deliver for your customers and minimise the disappointment (D) they experience in you. This is your business plumbing through which value is delivered. This value is leveraged through the attraction (A) your customers have with you. The more the attraction with the people you are meant to serve, the better the leverage.

More benefit, less disappointment and more attraction will lead to an increased experience of flow for you. It will also lead to an increase in the flow of cash (C) – the life blood of the business, which feeds sustainability and provides financial rewards to the people in the business; and contribution (C) – the difference the business makes in the world; not only to the customers, but to all stakeholders, including communities indirectly connected to the business.

Flow Finders International works with the ‘basic business alphabet’ as a reminder that we focus on what we are great at, while we know the rest are taken care of by other team members and the systems we use. We call this the ABCD Formula for Flow in Business, which you can use as a guide in finding flow in your business or work.

The ABCD Formula for Flow in Business consists of the following five elements:

a) The level of attraction that your customers have with you.

b) The benefit that customers get from using your product or service.

c) The cash you generate in your business and the simultaneous contribution you make to improve the lives of the people you are meant to serve.

d) The disappointment your customers experience with you.

The ABCD Formula is easiest explained at hand of a simple equation:

b/d x a = c2

The equation shows that you can find flow in your work, when you optimise the benefit you deliver for your customers and minimise the disappointment they experience in you. This is your business plumbing through which value is delivered. This value is leveraged through the attraction your customers have with you. The more the attraction with the people you are meant to serve, the better the leverage.

More benefit, less disappointment and more attraction will lead to an increased experience of flow for you. It will also lead to an increase in the flow of cash (the life blood of the business, which feeds sustainability and provides financial rewards to the people in the business); and contribution (the difference the business makes in the world – not only to the customers, but to all stakeholders, including communities indirectly connected to the business).