Flow is achieved when your skills are stretched by the challenges of the activity. When we talk about applying the balance of skills and challenges to a business, it is clearer to use the terms ‘capacity’ (the ability of the business to deliver) and ‘opportunity’ (the possibility of solving a problem or meeting a need).
At Flow Finders International we explain the balance between the business’ capacity and opportunities as a straight-forward equation. We call this equation the ABCD of Flow in Business.
(B/D) x A = C2
The equation shows that you can find flow in business, when you optimise the benefit (B) you deliver for your customers and minimise the disappointment (D) they experience in you. This is your business plumbing through which value is delivered. This value is leveraged through the attraction (A) your customers have with you. The more the attraction with the people you are meant to serve, the better the leverage.
More benefit, less disappointment and more attraction will lead to an increased experience of flow for you. It will also lead to an increase in the flow of cash (C) – the life blood of the business, which feeds sustainability and provides financial rewards to the people in the business; and contribution (C) – the difference the business makes in the world; not only to the customers, but to all stakeholders, including communities indirectly connected to the business.